roofing-us / creative review

Private link, not indexed. Sound on.
v9: HOOK MATRIX. Same proven body, six openings. Judge the first 3 seconds.
All cuts are the national (undisclosed) version. NY-only AI-disclosed variant at the bottom.

Hook matrix · roofer presenter

Identical body every time (receipts, federal stat, mechanism, ZIP check, end card). Only the opening 6 seconds change, so any difference you feel IS the hook.

H1. Number first

"$4,995 for a new roof. $20,000 for the same job."
highest-CTR patternodd number in 4 wordswording fixed

H2. Pushy salesmen

"Thinking about a new roof but sick of pushy salesmen?"
category exemplarour no-visit answer is true

H3. We are not roofers

"We are the price check you do first, before anyone is in your driveway."
Pratfall Lawkills the sales-trap objection

H4. Three quotes

"Three roofing quotes, three wildly different numbers."
real category painhe holds up three fingers

H5. ZIP callout

"Homeowners, roof quotes in your zip code run from under $5,000 to past $20,000."
pairs with state packages

H0. Original hook (control)

"Do not get a roofing quote until you see these numbers."
the one you already approved

Avery Morgan · female presenter

Closes the persona gap: the page is Avery Morgan, a woman sharing finds, but every presenter so far was a man. She shares what she looked up. She never claims a roofing experience.

A1. Number first

"$4,995 for a new roof. $20,000 for the same job. I looked into why."
page-congruentcurator register

A2. Curiosity gate

"Do not get a roofing quote until you see these numbers."
same hook as H0, female read

State package sample

OHIO

10 states built, each with its own ZIP slice
enters at AD level, not adset

Silent evidence cut

ZIP Check

22.0s · documentary build, no voice
works muted

New York variant

NY state law requires a synthetic-performer disclosure. This runs ONLY on the 1,512 NY ZIPs; the other 24,425 run the clean version above. Same cut otherwise, so it also doubles as the test of whether the label costs anything.

NY. Number first, disclosed

adds "AI-generated presenter." above the price line
NY adset onlyPratfall test

Drafts only. Nothing submitted to Perform[cb] or Meta from this page. Presenters are AI generated: the NY AI-disclosure decision applies at campaign build. All price figures come from public advertisements by unrelated companies. The +45% figure is BLS producer price data via FRED, series PCU324122324122.

What to do here: watch only the first 3 seconds of each hook, in order, and tell me which two you would put money behind. Everything below the hook is identical, so the comparison is clean.